I’ve been asked this question a lot from clients and followers, ‘does it really matter if my grid looks curated?’ While this is the question I often hear, when I boil down to the heart of the matter the real question they are asking is, ‘Is it worth my time to figure out how to make my Instagram grid look nice?’ And my answer to that question is something really annoying, ‘it depends.’ On the flip side, if a grid is chaotic and busy, your eye gets lost in the ‘mess’, probably tunes out after one or two scrolls, hits the back button and that account loses a possible new follower. If the grid is appealing you are more likely to scroll through and click on more posts. You probably already had an idea this was the answer because when you check out new accounts on Instagram the ones you find most appealing are the ‘prettiest’. The short answer is YES, it absolutely makes a difference.
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